工業耐磨环氧地坪漆行業日益成熟

工業耐磨环氧地坪漆行業走過改革開放以來二十多年的高速發展發展歷程，造就瞭环氧地坪行業百花盛放的美好景象，同時工業耐磨环氧地坪漆行業走過改革開放以來二十多年的高速發展發展歷程，造就瞭环氧地坪行業百花盛放的美好景象，同時，工業耐磨环氧地坪漆行業日益成熟也使得地坪市場的紛爭已處於白熱化，廣告戰、品牌戰、促銷戰等等營銷手段讓地坪行業硝煙彌漫。地坪市場競爭的嚴峻性，讓很多地坪企業都陷入迷惘狀態：某些近段時間的人事調整、有些的營銷系統變革、特固公司的轉型……地坪業的“黑鐵時代”已經來臨。
Industrial wear-resistant epoxy floor paint industry has gone through the rapid development process of more than 20 years since the reform and opening up, creating a beautiful scene of flourishing flourishing flourishing flourishing floors. At the same time, the industrial wear-resistant epoxy floor paint industry has gone through the rapid devel彩色沥清地坪opment process of more than 20 years since the reform and opening up, creating a flourishing flourishing flourishing flourishing flourishing flourishing flourishing flourishing flo At the same time, the growing maturity of industry wear-resistant epoxy floor paint industry has also made the dispute in the floor market white-hot. Advertising war, brand war, promotion war and other marketing means make the floor industry smoke. The severity of market competition in the flooring industry has left many flooring enterprises in a state of perplexity: some recent personnel adjustments, some marketing system changes, and the transformation of Tegu Company. The "black iron era" of the flooring industry has arrived.
??按照希臘神話的描述，黑鐵時代是一個比較混亂的時代，道德、倫理、知識都進入到一個非常低的層面，戰爭四處蔓延，這一點，與現在的塗料業現狀非常符合。
_According to Greek mythology, the Black Iron Age is a relatively chaotic era. Morality, ethics and knowledge have entered a very low level, and war has spread everywhere. This is in line with the current situation of the paint industry.
??而“黑鐵時代”的到來，對於一個地坪品牌的成長特別是新興品牌來說，發生瞭兩大新的變化趨勢：
The coming of the "Black Iron Age" has brought about two new trends for the growth of a flat brand, especially for emerging brands.
??第一、市場环境高度成熟，橫向營銷和縱向營銷的空間更加細分。競爭的范圍更加廣泛、競爭內容更加深入、競爭的程度更加激烈。這一點我們可從品牌之間的競爭行為上清楚地看到，以前地坪企業所常用的“價格戰”、“廣告戰”、“促銷戰”等單維度的競爭手段，正在被“供應鏈競爭”、“顧客忠誠競爭”、“戰略網絡競爭”等立體化競爭手段所替代。
First, the market environment is highly mature, and the space of horizontal marketing and vertical marketing is more subdivided. The scope of competition is wider, the content of competition is deeper, and the degree of competition is more intense. We can clearly see from the competition behavior between brands that the single-dimensional competition means such as "price war", "advertising war" and "promotion war" 印花地坪commonly used by flooring enterprises are being replaced by three-dimensional competition means such as "supply chain competition", "customer loyalty competition" and "strategic network competition".
??第二、品牌成長成本上升。這裡可以分為兩個層面來理解，一是品牌宣傳媒介日益增多，單位媒體費用不斷上漲，比如地坪漆企業百度推廣費用巨大，投入不及利潤。媒介效應因信息高度擁擠而不斷下降，而且，媒體對新興品牌的報道一般都是冷處理(除瞭做廣告或廣告配合外);二是通路成本持續攀高。
Second, the cost of brand growth is rising. Here can be divided into two levels to understand, one is the increasing number of brand media, unit media costs continue to rise, such as floor paint enterprises Baidu promotion costs are huge, investment less than profit. The media effect is declining because of the high degree of information congestion. Moreover, media coverage of emerging brands is generally cold-handled (in addition to advertising or advertising cooperation); second, the cost of access continues to climb.