环氧地坪工程公司如何正確選擇廠傢供應商

文章时间:2018-11-03 03:49:28   浏览次数:1148

隨著环氧地坪行業的迅猛發展,在市場信息化的今天,环氧地坪材料產品日新月異,市場行情錯綜復雜,給予我們眾多环氧地坪工程商如何正確選擇廠傢供應商帶來巨大的困惑。部分环氧地坪工程商因不慎重選擇瞭不正規廠傢的產品或服務,給自己及自己的客戶造成瞭不可挽回的損失,不僅影響瞭自己企業的發展,而且給自己造就不良的行業口碑,與優質工程項目擦肩而過,難以拿到第一手工程項目,從業多年,無一工程案例。那麼,作為环氧地坪工程商該如何正確選擇廠傢供應商?
With the rapid development of epoxy flooring industry and the rapid development of market information, epoxy flooring materials products are changing with each passing day, and the market is complex, which has caused great confusion for many epoxy flooring engineers how to choose manufacturers and suppliers correctly. Some epoxy floor engineers have carelessly chosen irregular manufacturer's products or services, which has caused irreparable losses to themselves and their customers, not only affected the development of their own enterprises, but also created bad industry reputation for themselves, and passed by high-quality projects, so it is difficult to get the first-hand project. For many years, there is no engineering case. Then, as an epoxy floor engineer, how can we correctly select suppliers? 一、選擇適合自己的廠傢供應商
First, choose suppliers that are suitable for their manufacturers.
环氧环氧地坪工程商應根據自己公司的市場定位來正確選擇廠傢供應商。市場定位包含經營理念、客戶群體、企業規模、市場行情、發展戰略等,如果自己所擁有的客戶群體為中高端客戶群體,建議你在材料、設備、耗材尋求一些中环氧地坪高端的品牌廠商合作;如果自己的企業正處於發展階段,建議你尋求一些註重服務的品牌廠商合作;如果自己有在环氧地坪行業持續發展,做大做強的經營理念,建議你尋求一些有資歷的品牌廠商合作;如果自己剛進入环氧地坪行業,建議你尋求兩傢以上的同類產品品牌廠商合作。
The epoxy floor manufacturers should choose suppliers according to their company's market positioning. Market positioning includes business philosophy, customer group, enterprise scale, market quotation, development strategy, etc. If the customer group you own is middle and high-end customer group, it is suggested that you seek cooperation between some middle and high-end brand manufacturers in materials, equipment and consumables; if your enterprise is in the stage of development, it is suggested that you seek cooperation between them. Seek the cooperation of some service-oriented brand manufacturers; if you have the concept of sustainable development in the floor industry and become bigger and stronger, I suggest you seek the cooperation of some qualified brand manufacturers; if you have just entered the epoxy floor industry, I suggest you seek the cooperation of more than two similar product brand manufacturers.
二、選擇正真的廠傢供應商
Two, choose genuine suppliers.
环氧地坪行業目前在國內屬於新興行業,行業管理缺乏許多健全的管理機制,導致行業出現現行的混亂狀態。不論哪一個行業,正真的廠傢需具備正規的企業組織機構、生產經營實體、合法的產品品牌商標等條件,而並非個人行為。所以地坪工程商在選擇廠傢供應商時,建議實地考察對方,考察的費用遠遠超出你後期合作的價值。
Epoxy flooring industry is currently a new industry in China. The industry management lacks many sound management mechanisms, which leads to the current chaotic state of the industry. Regardless of which industry, a genuine manufacturer needs to have formal business organization, production and operation entity, legitimate product brand trademarks and other conditions, rather than personal behavior. Therefore, when choosing suppliers, floor engineers recommend to inspect each other on the spot. The cost of inspection far exceeds the value of your later cooperation.
三、選擇優質的廠傢供應商
Three, choose the supplier of high quality manufacturer.
环氧地坪工程商避免因錯誤選擇廠傢供應商造成經濟,應選擇優質的廠傢供應商。優質的廠傢供應商一般具備以下特征:
Epoxy flooring engineers should choose high quality suppliers to avoid economic problems caused by wrong selection of suppliers. Suppliers of quality suppliers generally have the following characteristics:
1. 具有一定的行業知名度與影響力
1., has a certain degree of industry visibility and influence.
2. 註重企業在行業中的口碑及產品形象
2. pay attention to the word-of-mouth and product image of enterprises in the industry.
3. 擁有過硬的產品質量及創新能力
3. have excellent product quality and innovative ability.
4. 關註產品給客戶帶來的價值與效益
4. pay attention to the value and benefits brought by products to customers.
5. 建全營銷服務體系和團隊
5. establish a marketing service system and team.
6. 重視客戶的市場保護與扶持的商務政策
6. attach importance to customer's market protection and support business policy
7. 企業及職員講誠信,負責任,敢於擔當
7. enterprises and staff should be honest, responsible and dare to take responsibility.
8. 會實際性投入品牌推廣協助客戶開拓市場
8., we will invest in brand promotion to help customers develop the market.
9. 具備戰略性企業發展規劃及經營思路
9. strategic business development plan and management ideas.
10. 積極響應客戶的建議與提案
10. respond positively to customer suggestions and proposals.
三、錯誤選擇廠傢供應商的影響
Three, the wrong choice manufacturers suppliers influence
對於行業資深的地坪工程商,在企業的發展過程中,相信都有過錯誤選擇廠傢供應的經歷,對於其影響應該頗有感受。一般情況下,錯誤選擇廠傢供應商會給地坪工程帶來如下的影響:
For the industry veteran floor engineers, in the process of enterprise development, I believe that they have experienced the wrong choice of suppliers, and should have a feeling about its impact. Under normal circumstances, the wrong choice of suppliers will bring the following effects to the floor project.
1.購買瞭所謂的廠傢產品得不到及時的服務,直接造成項目上的經濟損失。
1. the purchase of the so-called factory products can not get timely service, directly causing economic losses on the project.
2.同類產品批次質量不一,造成工程項目丟失或經濟賠償。
2. the batch quality of the same kind of products is different, resulting in loss of project or financial compensation.
3.從業多年,無一案例工程供甲方考察,與優質工程項目擦肩而過。
3. after many years of work, there is no case study for the first party to inspect, and pass the high quality project.
4.每接一個工程項目,花費更多的時間與精力在尋找廠傢供應商。
4. each project takes more time and effort to find suppliers.
5.憑感覺考察所謂的廠傢供應商,糾結自我判斷力,耗時耗力在選擇廠傢供應商。
5. Inspecting the so-called suppliers by feeling, entanglement with self-judgment, time-consuming and energy-consuming in the selection of suppliers.
6.給予虛假的廠傢供應商充當瞭白老鼠的市場角色。
6., giving false manufacturer suppliers the market role of white mice.
7.被不正規的廠傢供應商幹預瞭自我企業的發展進程,耽擱瞭企業的發展良機。
7. Informal manufacturers and suppliers interfere with the development process of their own enterprises, delaying the development opportunities of enterprises.
8.錯誤選擇市場定位低下的廠傢供應商,企業在行業中的地位與聲譽明顯下滑。
8. The position and reputation of enterprises in the industry have obviously declined when they choose manufacturers and suppliers with low market positioning wrongly.
9.避開瞭優質廠傢供應商的選擇,與優質廠傢供應商無緣合作,成就瞭競爭對手。
9. Avoiding the choice of suppliers from high-quality manufacturers, we have no chance to cooperate with suppliers from high-quality manufacturers and have achieved our competitors.
10.得不到行業的前衛產品及行業發展趨勢信息,落伍行業。
10., we can not get the information of the avant-garde products and the development trend of the industry.
四、正確理解廠傢供應商的產品價格
Four. Correctly understand manufacturer's product price.
產品價格是正確選擇廠傢供應商的一部分,往往嚴重幹預瞭絕大部分地坪工程商選擇廠傢供應商的決策。產品價格解釋:產品價格=產品成本+廠傢利潤+廠傢運營費用,廠傢運營費用=產品研發費用+品牌推廣費用+銷售服務費用,從以上解釋可分析如下:
Product price is a part of the correct selection of suppliers, which often seriously interferes with the decision-making of most floor engineers to choose suppliers. Interpretation of product price: product price = product cost + manufacturer's profit + manufacturer's operation cost, manufacturer's operation cost = product development cost + brand promotion cost + sales service cost. From the above explanation, we can analyze as follows:
1.不含廠傢運營費用,產品價格自然較低。
1. no factory operation cost, and the price of products is naturally low.
2.不含廠傢運營費用就沒有產品研發費用費用,產品技術自然落後,質量一般。
2. Without the operating expenses of the manufacturer, there will be no cost of R&D of the product. The product technology is naturally backward and the quality is general.
3.不含廠傢運營費用就沒有產品品牌推廣費用,顯然產品價值不大,也就是地坪工程采用此類產品不會獲得更多的利益。
3. There is no brand promotion cost without the operating cost of the manufacturer. Obviously, the value of the product is not great, that is to say, the floor project will not gain more benefits by using this kind of印花地坪 product.
4.不含廠傢運營費用就沒有產品銷售服務費用,沒有銷售服務的產品,隻能給地坪工程商帶來不安全、不長遠的利益。
4. Without the operating expenses of the manufacturer, there will be no product sales service costs. Without the products of sales service, it can only bring unsafe and not long-term benefits to the floor engineers.
5.不含廠傢運營費用,產品價格低,產品的成本也就低,產品的成本低,那麼原材料及加工成本也低,結果產品的質量也隻能是低,產品的質量低,做出來的工程項目質量也就低。
5. Excluding the operating costs of manufacturers, the product price is low, the cost of products is low, the cost of raw materials and processing costs are low, the quality of products can only be low, the quality of products is low, and the quality of projects made is low.


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