环氧地坪漆價格競爭VS客戶價值需求！

價格競爭是指企業運用價格手段，通過價格的提高、維持或降低，以及對競爭者定價或變價的靈活反應等，來與競爭者爭奪市場份額的一種競爭方式。就环氧地坪行業而言，客戶對產品的價值需求主要有兩個層次。首先，產品性能價值，即是產品的环保性能、安全性能。產品的功能性能，如耐磨性得到滿足之後，环保性、安全性就最為重要；其次，細分性能價值，針對不同的客戶需求來研發產品，產品自然就有瞭差異性，所以能夠滿足這一價值層次的產品最容易獨立於市場成為創新品類。
Price competition refers to a competitive way for enterprises to compete with competitors for market share by means of price increase, maintenance or reduction, and flexible reaction to competitors'pricing or price change. As far as the epoxy floor industry is concerned, there are two levels of customer demand for products. First of all, the product performance value is the environmental performance and safety performance of the product. Functional properties of products, such as wear resistance, environmental protection and safety are the most important; secondly, subdividing performance value, developing products according to different customer needs, products will naturally have differences, so products that can meet this value level are most likely to become innovative products independent of the market. 任何產品競爭不如“價值競爭”，环氧地坪漆也不例外。滿足客戶需求的價值分向上和向下兩種：向上的價值追求的是性價比，更高效、更安全可靠等優勢；向下的價值追求的是低廉的價格，價格一直向下降，沒有最低，隻有更低，直到企業無利可圖，導致廠傢偷工減料，產品質量下降，出現惡性循环。
Any product competition is inferior to "value competition", epoxy floor paint is no exception. There are two kinds of value to satisfy customers'needs: the upward value pursues the advantages of performance-price ratio, higher efficiency, safer and more reliable; the downward value pursues the low price, the price has been declining, there is no minimum, only lower, until the enterprise is unprofitable, leading to jerry-building, product quality. A vicious circle is falling.
產品的本質是要回到滿足客戶的使用價值上，向下的價值是否能滿足客戶的價值呢？
The essence of the product is to return to satisfying the customer's use value. Can the downward value satisfy the customer's value?
滿足客戶價值需求，企業才能找到創新和升級的發力點；源於客戶需求，才能牢牢吸引消費者。
Only by satis印花地坪fying customer value needs can enterprises find the driving force of innovation and upgrading, and onl环氧地坪y by meeting customer needs can they firmly attract consumers.